Oceanfire Cinnamon is organically grown on Adaptations Farm in Kona Hawaii. It is true cinnamon, now named Cinnamomum verum or True Cinnamon. It was previously called Ceylon Cinnamon or Cinnamomum zeylanicum. To make matters more confusing, most of the cinnamon sold in the United States is cassia, which is darker and has a sharper flavor. True cinnamon is considered to have a warmer, sweeter, wider profile flavor.